Use Instagram Story Features to Boost Engagement in 2022

In light of the continuous updates on social media, especially Instagram
Boosting your Instagram post is a must but not everyone knows how to get it cued in Instagram Stories!

Now Instagram Stories provide endless opportunities to grab your audience's attention and engage with them by bringing your brand story to life. As opposed to posting photos/videos to your feed - which tend to be more editable and curated - Stories offer a more authentic and casual feel, adding a personal touch to the brand. As a result, an authentic and organic approach will help you build brand loyalty, increase reach, boost engagement, and shape meaningful interactions.

We'll go through all the tools you need to make this happen, and it's up to you to learn how to take advantage of them.

Here are some of the different features and how to use them:

• Animations, music, time, and weather stickers: add them to add personality and liveliness to your brand.
• Mention sticker: Tag someone featured in your story for a chance to share their story, and to reach a wider audience.
• Location or hashtag sticker: Tag the location where your story took place. Your story will then appear in the public stories feed of that site/hashtag, expanding your reach, raising awareness, and driving more traffic.
• Caption Sticker: Add automated text comments to your videos (Currently only available in English, more languages will be added soon)
• Shopping sticker: If you set up Instagram Shopping on your account, you can advertise products in your story and add clickable product icons to your story.
•  Donation sticker: Support a cause and add this poster to encourage donations from your followers
• Quiz, Questions & Poll sticker: Ask your followers a question you care to know. This can be a fun question for entertainment or an opportunity to gain insight into their interests, or what they would like to see more. This will contribute to a live conversation with your followers, making them feel part of your community.
• Link sticker: add a link to your story when you want your followers to visit content outside of Instagram,
•  Avatar sticker: One step closer to the metaverse, these avatars are customizable 3D characters that you can customize to your liking. It can also integrate your “digital goods” stored in boundless backpacks, wallets, or pockets.
• The Add You sticker: Create an interactive thread around your story by posting a specific topic with the Add You poster and inviting your audience to do the same. Your followers can then share a story related to your topic using the same sticker, and then their followers can do the same, etc.

From posters to surveys and site tags, all of these features are sure to sharpen your Story whether you're capturing a live event, wanting to drive sales, or just looking to increase your follower count.

If you'd like to learn more about how to boost your reach and engagement, Marketing House agency offers social media management services, One of our professionals can help you manage your account, create a results-based strategy, and in-depth analytics.